Rural Telecommunications articles from January 2007

Rural Telecommunications archives from January 2007

Communicating with customers.
January 1, 2007... Managers on the NTCA staff recently participated in a training session entitled "Crucial Conversations" based on the book of the same name. The session focused on communication styles, how we as managers communicate with others and how others...

Online encyclopedia offers open editing.(Wikipedia)(Website overview)(Brief article)
January 1, 2007... Remember when researching information meant going to the library and searching through old newspapers or rows of books? And worse and yet, finding an outdated encyclopedia to rummage through? The Internet brought about a revolutionary way to...

Gossip at work; don't get caught up, catch up.(Brief article)
January 1, 2007... Voices turn down to a whisper. "Did you hear about...", "Don't tell anyone, but..." Information is power, as the saying goes. Gossip is unofficial information that affects those within the environment it involves. In an office setting,...

Video fixations lead entertainment online.(Blip TV)(Brief article)
January 1, 2007... Videos account for more than half the Internet traffic currently. This phenomenon is projected to soar as the market for video "shorts" becomes more popular. One site, Blip TV, delivers online television shows. Introduced more than three...

Search engine marketing.(SHORTTakes)
January 1, 2007... The recent launch of the Search Engine Marketing Professional Organization validates the importance of a growing field. Search engine marketing drives customers to your Web site through their search parameters. This non-intrusive method of...

A long haul to nowhere ... telecom legislation 2006.(Perspective)
January 1, 2007... The march toward tackling a rewrite of the Telecommunications Act of 1996 began shortly after President Clinton signed the bill into law more than a decade ago. However, the real effort that was undertaken in 2006 stalled, and died, immediately...

What is your business management resolution for the new year?
January 1, 2007... People have celebrated the passage of time since ancient days. Some people use the first month of the new year to announce their resolve that the rest of the year will be better than the last. We focus on renewal and hope for health and...

Stealing customers winning fans.(telecommunications industry improving customer service and sales )(Cover story)
January 1, 2007... For the past 10 years following the Telecom Act of 1996, small independent telcos and co-ops have sensed competition looming on the horizon. Today, this is no longer a distant threat for many telcos as they have seen their territories invaded...

Brand your business.
January 1, 2007... Why consider investing in a brand? For a few very good business reasons: 1. We are a society inundated with choices, more choices than ever before, from telephone and Internet service to which type of aspirin to buy. People are...

PR tips and tactics from the pros.(public relation management)
January 1, 2007... College students always ask about the relevance of theories or models. How does this apply to the real world? In public relations, it's an easy question to answer. One of the most respected definitions of public relations is from the...

Building a better bundle.(local phone service marketing)
January 1, 2007... Offering the promise of lower churn and higher profitability, bundles have found their way into mainstream marketing efforts at telcos large and small. In a recent NTCA survey conducted by Pivot Group, a marketing and research group based in...

Simple marketing ideas that really work.
January 1, 2007... One of the greatest challenges for marketing professionals is identifying new and innovative ideas that get real results. It is easy to get in a rut and try the same techniques over and over because they have worked before. Wouldn't it be great...

2006 Rural Telecommunications Index of Articles.
January 1, 2007... Competition Competing with Corporate Marketers, PERSPECTIVE, by Cody Price, January/February, p. 10 Succeeding in a Competitive Environment: It's Not Just About Dollars! by Chris Lehner, July/August, p. 26 Learning from Big...

Forecast 2007: business tightens belt, eyes soft landing.
January 1, 2007... "Fasten your seat belts and prepare for landing." That cautionary directive, common to the ears of airline travelers, seems just as appropriate for today's business owners as the economy begins to slacken. "The expansion of the past few...

The Missoula Plan: progress in consensus. .
January 1, 2007... In the telecommunications industry, with its myriad of players, it is difficult to reach consensus on any issue--especially one as complicated as intercarrier compensation reform. The Missoula Plan reflects the greatest degree of industry...